Advert types and locations. Image adverts can be displayed in two forms – banner adverts and button adverts. Banner ads are long and narrow “strip” adverts. Banner ads have a standard size of 468 x 60 pixels, but soccer-sites.com accepts any size banners up to 500 x 100. This allows the advertiser to make their advert stand out even more by using odd-format sizes and shapes. Banner ads are inserted throughout the soccer-sites.com pages and are particularly effective on pages such as the Search Results page and the Top-100 page. These are the most used “exit routes” on soccer-sites.com, and banner ads are used to punctuate the results list (after every 10 results + top and bottom of page). This makes them highly tempting to users who are actively looking for sites to go to at those points. Button ads are smaller and squarer. A standard button size is 120 x 90, but soccer-sites.com accepts any size button adverts up to 130 x 130. This allows the advertiser to make their advert stand out even more by using odd-format sizes and shapes. Button adverts are placed on every page in soccer-sites.com, directly beneath and inline to the site’s master navigation links. This design places the button ads in a position which makes them a natural progression from the soccer-sites.com page links, and so provides a tempting click opportunity to users who are already looking at the navigation buttons to leave the page the are currently on. For most pages, there are 5 button ads only under the navigation links. For “longer” pages such as the “Top-100” page, there are 10 buttons continuing vertically down the left hand side of the page. Previous page | Next page